I recently read The Mom Test, and I learned something critical: before investing in your idea, talk to potential customers to see if anyone wants it or not.
While this might seem obvious, it wasn’t to me. The first time I started something in my 20s, I was so enamored with the idea and its potential that I didn’t validate it!
So, The Mom Test is obviously crucial reading.
There are so many other books and resources out there. Which of them would you consider crucial? Which contain crucial lessons?